Using Technology to Attract Modern Clients
To maintain company growth, you need to attract new customers. In this blog, there are simple steps on using technology to appeal to the next generation.
Maintaining growth as a business is not easy. Its longevity and success may depend upon the ability to continuously expand its customer base. One of the most influential factors is the constantly shifting landscape of technology. Each new generation invents something bigger, better and brighter that quickly becomes the expected norm.
WHO ARE THESE MODERN CLIENTS?
Let’s analyse the client bases that we’re trying to attract: Millennials and Generation Z. These generally refer to people born from the early-90s onwards and represent a significant cultural shift: They're digital natives.
Globally, 65% of Gen-Z and Millennials communicate digitally more often than in person. If you want to compete in the market and win new business from both, you need to consider how they like to interact… Through their screens! To increase your appeal to this demographic, technology is the answer.
HOW TO IMPROVE YOUR TECHNOLOGY
- CREATE A SEAMLESS DIGITAL EXPERIENCE
What do we mean by this? Well, firstly your Millennials and Gen Z are always online. When asked if they could only keep the Phone app, or a Messaging app on their smartphones, 73% said they would choose the Messaging app. Why? It's how they communicate, shop, socialise, date and find jobs! They want to be able to interact with you quickly and effortlessly via digital channels.
To be in with a chance of attracting these customers, your company needs to have a seamless digital presence that always directs your customers to an effortless way to contact you. Make it easy for them to book an appointment or shop your products across all digital channels: Including your website, social media pages AND your email signature.

2. GET ON SOCIAL MEDIA
Social media might no longer be "new" but it is a scarily effective free technology for customer communication. Younger generations actively connect through social media - They want to work for and interact with companies that share their social and technological values.
You don't need to be on all platforms: Pick ones that your customers use. Whether that's Instagram, Facebook, LinkedIn, Twitter, Reddit or even Tik-Tok! In the time we took to write this, a hip new social media platform has probably already started. If your target audience is there, you should be too.

3. INVEST IN "BEHIND THE SCENES" TECH
Invest in automation or technology that can help manage your customer relationships. Why waste time when automation can do the work for you? There are software systems that can handle your customer's digital journey right the way through.
Whether you need online bookings, automated appointment reminders or secure document uploaders, there is a simple solution that can handle the workload. It will never replace a friendly call or face to face meeting, but it can certainly help reduce wasted time!

4. BE MORE MOBILE FRIENDLY
Younger generations use smartphones in almost every aspect of their lives, from dating to shopping or reading the news! Because everything is done via mobiles, you must have a strong, mobile presence - Especially an easy-to-navigate mobile website.
Take it one step further and you could build an app especially for your customers to have direct access on their phone with you.

CONCLUSION
Though new technology always feels daunting, these are a few easy ways you can improve your appeal to these demographics. An extra benefit is that technology doesn't just attract younger client bases, it also makes your company more appealing to fresh talent! In all truth, you need both to maintain your company growth and continued success.